Thursday, May 2
Breakout Session: Set I
Monitoring and managing a patient’s health through electronic health records and personal health records (PHR) are key elements in the survival strategy of both large and small health care systems. As the nation’s largest integrated health care system, the U.S. Department of Veterans Affairs is at the forefront of using telehealth technology to improve the quality of care for veterans on a day-to-day basis, rather than relying solely on episodic, face-to-face physician appointments. By embedding Secure Messaging into its PHR, veterans are able to communicate with their providers between office visits and are more connected to health care information anywhere, at any time. The VA’s Office of Informatics and Analytics partnered with PR powerhouse Burson-Marsteller, to develop a campaign to get the word out and generate widespread use of the new service. The campaign, conducted at five sites nationwide, integrated traditional and nontraditional outreach across four communication channels: patient-provider communications, direct marketing, traditional media and social media.
By attending this presentation, you will learn:
Stacie M. Rivera, communications strategist, Department of Veterans Affairs
Conference Preview: Check out Stacie's blog post, "Department of Veterans Affairs Explores Telehealth, Technology and Communications."