Thursday, May 2
Breakout Sessions: Set III
An institutional website is one of the most important tools for promoting your brand, reflecting reputation, and attracting patients and customers. Without a content strategy, however, websites can become electronic filing cabinets in which any and all information is posted whenever and wherever it seems appropriate. Le Bonheur Children’s Hospital spent a year working to create a robust content strategy for the hospital’s moving target of business objectives, policy directives and staffing changes. During this time, the hospital analyzed the complexities and created a site that adhered to a simple strategy. As a result, website maintenance was simplified. The new site improved timeliness and vitality to the visitor experience. The takeaways — content is more than words and every word counts.
By attending this presentation, you will learn:
Amanda S. Mauck, interactive marketing specialist, Le Bonheur Children's Hospital. Connect with Amanda on Twitter.
Katherine Whitfield, communications specialist, Le Bonheur Children's Hospital