Thursday, May 2
Breakout Sessions: Set III
Be Unstoppable! Play Safe. Stay Strong — this innovative and engaging text messaging program focuses on young athletes, coaches and parents, and seeks to raise awareness about concussions and other football injuries. The end goal is to help kids stay strong both on and off the field.
In this case study, you’ll learn how Chicago-area academic hospitals and private practice orthopedic groups piloted the program — with support from over 100 orthopedic surgeons, sports medicine physicians and neurosurgeons.
Dr. Vishal Mehta, co-founder and chief medical advisor, Healthy TXT. Connect with Vishal on Twitter.
Sharon Schreiber, managing partner, Healthy TXT. Connect with Sharon on Twitter.
Podcast Preview: “Be Unstoppable: Concussion Awareness and Football Injury Prevention Text Message Campaign”
Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine and PRSA Health Academy Executive Committee member, speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber.