Thursday, May 8
Breakout Sessions: Set III
Brand journalism is being called an emerging digital trend. Learn what brand journalism is, and how you can apply this tactic to help increase the buzz around your hospital or health care company. See real case studies from top-ranked academic medical centers.
Lisa Arledge Powell, president, MediaSource
Robert Mackle, director of public affairs and media relations, The Ohio State University Wexner Medical Center