Thursday, May 8
Breakout Sessions: Set III
In this session, learn how ARC2 Communications created for Pfizer a new approach to consumer education and engagement, utilizing an unprecedented executive visibility program. This approach is unique to our industry, and has demonstrably improved Pfizer’s reputation with key consumer groups.
Andrea Rothschild, co-founder, ARC2 Communications & Media
Christine Cassiano, co-founder, ARC2 Communications & Media