Friday, May 3
Breakout Sessions: Set IV
You know the drill. You have multiple end-audiences, a wide range of communications objectives and an ever-shrinking budget. Find out how the American Diabetes Association successfully managed to do it all with less, and delivered results using RADIO.
Susan M. Apgood, president and co-founder, News Generation, Inc. Connect with Susan on Twitter.
Conference Preview: Check out Susan's ComPRehension blog post, "Oldie But a Goodie: Use of Radio Can Dramatically Expand the Impact of Your PR Plan."
Angela Murray, associate director, field communications, American Diabetes Association
Lynn H. Medcalf, executive vice president and co-founder, News Generation, Inc.