Friday, May 3
10:30–11:45 a.m.
Breakout Sessions: Set IV

"Want Fries With That? Stop Taking Orders and Start Driving Strategy"

We blame Burger King. Service-line leaders think of the "Have It Your Way" slogan when it comes to PR. In this session, you'll learn how one PR department stopped taking orders "to go" and started driving communications strategy to achieve its hospital's high-priority objectives.
 
Speakers:
Tim Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc.

Dallas Paddon,manager, public relations/community relations, CaroMont Health