Friday, May 3
1:45–3:15 p.m.
Breakout Session: Set V
“Why social media?” often masks the question “Isn’t this a waste of time?” It may also be a genuine inquiry into how to manage the kaleidoscopic universe of tools available to the modern advocate. While the use of social media — in combination with traditional government relations efforts — is hardly an exact science in benefiting advocacy organizations, its justifications align with some classic best practices in advocacy, marketing and communications.
Speaker:
Alec Stone, MA, MPA, director of health policy, Oncology Nursing Society. Connect with Alec on Twitter.
Conference Preview: Check out Alec's ComPRehension blog post, "Building a Grassroots Army on the Internet: A Guide for Adopters at All Stages."