Friday, May 3
1:45–3:15 p.m.
Breakout Session: Set V
“Why social media?” often masks the question “Isn’t this a waste of time?” It may also be a genuine inquiry into how to manage the kaleidoscopic universe of tools available to the modern advocate. While the use of social media — in combination with traditional government relations efforts — to benefit advocacy organizations is hardly an exact science, its justifications align with some of the classic best practices in advocacy, marketing and communications.
Alec Stone, MA, MPA, director of health policy, Oncology Nursing Society. Connect with Alec on Twitter.
Check out Alec's ComPRehension blog post, "Building a Grassroots Army on the Internet: A Guide for Adopters at All Stages."