Friday, May 9
Breakout Session: Set V
In 2013, health care reform and rising premiums were headlines, and Blue Cross and Blue Shield of North Carolina (BCBSNC) remained a target as the largest insurer in North Carolina. BCBSNC and Capstrat blended traditional marketing and social media to supercharge consumer education efforts on the true drivers of rising costs.
David Kochman, communications director, Blue Cross and Blue Shield of North Carolina
Kelly Calabria, senior vice president, group director health care, Capstrat