Friday, May 9
Breakout Sessions: Set V
How would the Tylenol crisis response have fared in a social media world? Would what worked then still work now? In this session, Andy Gilman, who helped Johnson & Johnson with its seminal response to the Tylenol tampering crisis, considers the impact digital media might have had on this situation.
Andrew D. Gilman, president and CEO, CommCore Consulting Group
Roger Conner, president, Conner Communications