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Thursday, May 2
Noon–1:30 p.m.
Luncheon Plenary

What You Need to Know About Trust and Protecting Your Brand

In this session, learn where business, government, media and NGOs sit on the trust continuum, how trust is defined,where energies must be focused to build trust, and why no organization is able to rest on its laurels — life can change in a nanosecond.
 
Cathy Barry-Ipema, senior vice president, health practice, Edelman