Wednesday, May 1
1–5 p.m.
Pre-Conference
Call it iHealth, mHealth, eHealth, or health 2.0, post-web technology is turning healthcare inside out and upside down. This year’s Pre-Conference program has brought together some of the world’s most influential thought leaders in this emerging field. We’ve asked them to give you a first peek at the unfolding innovations in consumer-targeted healthcare technology — a look at the pilots and prototypes that will be commonplace in the near future.
Held at Eli Lilly Heritage Hall and Conference Center, the Pre-Conference will cover the following topics:
Health 2.0 enables something never before seen in healthcare — the capacity for patients to truly become part of their healthcare team. This fundamental change is made possible by smartphones, tablets, and other emerging technologies. Some are calling it “mHealth.” In this talk, Matthew Holt will explain why mHealth shouldn't — and in fact doesn't — exist as a new trend or industry segment. Instead, he believes that the biggest potential of these new technologies is their inclusion as an everyday part of healthcare. This session will feature extensive audience interaction, and Holt will run multiple live demos of applications, sensors and more, showing the real potential for this technology. In the audience, you will be able to choose which apps and sites you would like to see.
Today, computer and video games permeate practically every area of today’s culture and consciousness — and healthcare is no exception. Ben Sawyer saw the possibilities back in 2004 when he co-founded the Games for Health Project and began to explore how to apply the use of games beyond entertainment into the healthcare arena. Today, through online resources, and regional and national events, Games for Health connects health professionals, researchers and game developers to advance the development of health games and game technologies.
Whether it's teens managing a chronic disease, stroke victims in physical rehabilitation, individuals looking to manage their weight, public health officials planning for potential disease outbreaks or clinicians seeking to hone their skills, game-based solutions challenge, motivate and engage users in a way that no other medium can. In this special Pre-Conference presentation, Sawyer will provide a one-of-a-kind overview of how the gamification of healthcare is changing the way clinicians treat and prevent illness, and how patients can take charge of their health.
Hawai’i Pacific Health had developed a comprehensive electronic medical records (EMR) system that combined Internet-based communication, data management, some new payment models and the ability to book traditional doctor visits. All that was needed was getting patients to use it. After launching its EMR system with little fanfare and patient response to match, Hawai'i Pacific Health pulled out the stops through a more robust marketing effort. At this exclusive presentation, Shawn E. Nakamoto, APR will present a summary of the marketing lessons learned the hard way. Spoiler alert: among the critical success factors — find champions and do your market research. Also among the lessons learned — human interaction trumps direct mail, and contests and other incentive programs work!
Matthew Holt, founder and author, The Health Care Blog; co-chairman, Health 2.0
Holt has spent 20 years in healthcare as a researcher, forecaster, and strategist. He learned from some of the best in forecasting, policy and survey organizations, like Institute for the Future and Harris Interactive. These days, he’s best known as the author of The Health Care Blog and as co-chairman of Health 2.0, which has been the leading conference showcasing new health technologies since 2007. For that he’s been mostly self-taught! Connect with Matthew on Twitter.
Ben Sawyer, co-founder, Games for Health Project
Sawyer’s annual Games for Health Conference is the leading meeting in its field. Over the course of three days, more than 400 attendees — including researchers, medical professionals and game developers from Nintendo, TEDMED, the American Heart Association and Lucasfilm — participate in more than 60 sessions featuring an international array of speakers. Sawyer was one of ten recipients of the Dewey Award at this year’s SxSW festival. Connect with Ben on Twitter.
Shawn E. Nakamoto, APR, director of communications, Hawai‘i Pacific Health
Hawai'i Pacific Health is the state’s largest healthcare provider, and includes Kapi‘olani Medical Center for Women & Children, Pali Momi Medical Center, Straub Clinic & Hospital and Wilcox Health. Connect with Shawn on Twitter.