Wednesday, May 1

10 a.m.–6 p.m.Registration
1–5 p.m.  Pre-Conference Session*
Eli Lilly Heritage Hall and Conference Center
Transportation will leave from the lobby of the Omni Hotel at 12:45 p.m.
* This is an optional ticketed event not included in the basic conference fee
"A Peek Behind the Curtain: Introducing the Future of Post-Web Health Care Technology"
Matthew Holt, founder and author, The Health Care Blog; co-chairman, Health 2.0
Ben Sawyer, owner, Digitalmill; co-founder, Games for Health Project
Shawn E. Nakamoto, APR, director, communications, Hawai'i Pacific Health
   Eli Lilly Heritage Hall and Conference Center
     
6–7:30 p.m.  

Meet the Health Academy and Newcomers Reception
at the Omni Hotel

   Join members of the PRSA Health Academy Executive Committee and other conference attendees to kick off this year's conference. Appetizers and cocktails served.
    

Thursday, May 2

8 a.m.–6 p.m.Registration
8:45–10:15 a.m.  Conference Welcome and Opening Keynote Session Breakfast
"Embracing the Rapid Globalization of Health Care Communications"
  Jeffrey Winton, vice president and head, global communications, Eli Lilly and Company
    
10:30–11:45  a.m.    Breakout Session: Set I
"Super Cure — Super Success: Moving From Awareness to Action"
Myra Borshoff Cook, APR, Fellow PRSA, founding partner, Borshoff
Dianna L. Boyce, senior director, corporate communications, Finish Line
                         
   "Engaging Veterans to Use Telehealth Technology: An Integrated Approach"
   Stacie M. Rivera, communications strategist, Department of Veterans Affairs
  
   “Getting Out of the Fire: A Case Study in National Crisis Response”
   Brendon Shank, associate vice president, Society of Hospital Medicine
Todd Von Deak, MBA, CAE, founder and president, TVD Associates
    
Noon–1:30 p.m.  Luncheon Plenary
"What You Need to Know About Trust and Protecting Your Brand"
   Cathy Barry-Ipema, senior vice president, health practice, Edelman
   
1:45–3:15 p.m.  Breakout Sessions: Set II
   "Influentials: Missed Opportunity or Marketing Genius?"
   Joseph LaMountain, vice president, Reingold, Inc.
    
  "Channeling the Power of Blogs: Marketing With Women, Rather Than to Women"
   Daniel S. Dunlop, president and CEO, Jennings Health
   Tim Brennan, public affairs and communications manager, Tufts Medical Center and Floating Hospital for Children
      
 "A Tale of Two Hospitals: How One Safeguarded Its Reputation While Closing a Facility and Another Asked, 'How Can We Ensure That the Media Will Cover Our New Building?'"
   Ellen Beth Levitt, senior communications specialist, Johns Hopkins Medicine
  Kelli Searles, APR, director of marketing and community relations, Franciscan St. Francis Health
Amy Hanna, ABC, vice president, Borshoff
                              
3:30–4:45 p.m.  Breakout Sessions: Set III
   "Choosing Wisely: Communications Campaign Fights 'More is Better' Mindset for Unneeded Medical Tests"
   John J. Held, APR, director of communications, ABIM Foundation
   Nicolas Ferreyros, account supervisor, GYMR Public Relations
    
   "Keeping Your Website Content Under Control: Creating a Content Strategy That Really Works!"
   Amanda S. Mauck, interactive marketing specialist, Le Bonheur Children's Hospital
   Katherine Whitfield, communications specialist, Le Bonheur Children's Hospital
                                   
"Be Unstoppable: Concussion Awareness and Football Injury Prevention Text Message Campaign"
Dr. Vishal Mehta, co-founder and chief medical advisor, Healthy TXT
Sharon Schreiber, managing partner, Healthy TXT
       
6–8 p.m.Health Academy Networking Reception — National Collegiate Athletic Association Hall of Champions
   Transportation will leave from the lobby of the Omni Hotel at 5:45 p.m.

Friday, May 3

8 a.m.–2 p.m.Registration
  
9–10:15 a.m.   Breakfast Keynote Session
"The Emerging Information Landscape for Patients and Health Care Communicators"
   Lee Rainie, director, Pew Research Center's Internet & American Life Project
    
10:30–11:45 a.m.Breakout Sesions: Set IV
   "Shaping Thought Leadership for Your Health Care Organization"
Laila M. Waggoner, partner and chief strategy officer, R/P Marketing Public Relations
   Robin Walters, business development manager, Halley Consulting Group
   
   "Dramatically Simplify Your Communications Strategy Yet Still Do It All"
  Susan M. Apgood, president and co-founder, News Generation, Inc.
   Angela Murray, associate director, field communications, American Diabetes Association
   Lynn H. Medcalf, executive vice president and co-founder, News Generation, Inc.
    
   "Want Fries With That? Stop Taking Orders and Start Driving Strategy"
   Tim Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc.
   Dallas Paddon , manager, public relations/community relations, CaroMont Health
    
Noon–1:30 p.m.  Luncheon Plenary
   "Health Care in the 21st Century"
Bob Edwards, host of "The Bob Edwards Show" on Sirius XM Radio and "Bob Edwards Weekend," distributed by Public Radio International (PRI)
                          
1:45–3:15 p.m.  Breakout Sessions: Set V
   "Motivation and Mobilization: Using SoLoMo (Social, Local, Mobile) With Traditional Public Affairs Techniques to Engage Health Professional Organizations"
   Alec Stone, MA, MPA, director, health policy, Oncology Nursing Society
    
"What PR Professionals Need to Know About Medical Homes"
Andy Reynolds, assistant vice president, marketing and communications, National Committee for Quality Assurance (NCQA)
                          
"The Health Care PR Practitioners Guide to Health Care Reimbursement"
Meg Wildrick, managing director, Bliss Integrated Communication
        Rouhan Coutinho, president, nD-insight
3:15 p.m.Conference Concludes

Programming may be subject to change.