The Call for Presentations for the PRSA 2015 Health Academy Conference will be available until 11:59 p.m. EDT on Oct. 20, 2014.

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PRSA 2015 Health Academy Conference
Leadership. Excellence. Enrichment.

May 13–15 ¦ Cleveland, Ohio

Proposal Deadline: 12:59 p.m. EDT on Monday, Oct. 20, 2014

Be a part of the PRSA 2015 Health Academy Conference, a widely-attended event recognized for outstanding networking opportunities and targeted programming that addresses issues facing public relations professionals involved in the health care industry.

Read through these guidelines carefully to ensure that your proposal meets the criteria. Submissions are due by 12:59 p.m. EDT on Monday, Oct. 20, 2014.

About the PRSA Health Academy Conference

This conference attracts nationally-renowned speakers from all sectors and industries, including health care organizations, major media outlets, global publications and public relations agencies. In today’s rapidly changing health care communications and public relations environment, it is more important than ever that conference attendees have the opportunity to learn relevant ideas and skills. Take a look at the breakdown of the 2014 conference attendees:

Proposal Guidelines

To participate in this conference, please submit an innovative and compelling presentation proposal that supports health care communications. Presentations must be relevant to the field of health care public relations, and targeted to mid- to senior-level professionals. The practical strategies in your proposal can focus on both traditional and new forms of communication outreach as they pertain to health care transformation — media relations, social media, public policy, traditional public relations and integrated marketing. Feedback has shown that conference attendees are very interested in the integration of traditional and social media, as well as public policy and public relations campaigns.

Who is Permitted to Present?

Proposals may be submitted by public relations/communications professionals and educators, including individuals from nonprofit organizations and government health agencies. Submissions will also be accepted from other field-related experts, such as management consultants, journalists, graphic designers, interactive communications researchers, and social media and communications measurement consultants or practitioners.

For public relations agencies and organizations that provide services in health care communications, proposals must be noncommercial and submitted with a case study, and the client must also co-present.

What Kind of Presentation Should I Propose?

Conference attendees represent pharmaceutical, hospital/provider, payor/insurer, government and association/nonprofit sectors of public relations. Presentations should be targeted to one or more of these groups. You can share your expertise and experience on topics such as integration of public policy and communications programs, managing the new marketing mix, or communicating with/to different audiences, such as patients, health community members, media, clinicians or other stakeholders.

Topics of Interest for Presentations Include:

How Should I Structure My Presentation?

Sessions last approximately 75 minutes and are most effective when interactive. Presentations should have a combined focus on current theory, strategy and practice. In preparation, ask yourself the following questions:

Note: PRSA does not pay for expenses, such as hotel and airfare, nor offer speaker stipends. Speakers will receive a complimentary conference registration, which includes access to all general sessions and basic meal functions — a $710 value.


Submissions are due no later than 12:59 p.m. EDT on Monday, Oct. 20, 2014.


Email PRSA Senior Manager of Special Events and Programs Don Bill, or call (212) 460-1456.