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Hear from big brands, including Newell Rubbermaid, Bloomberg, the Atlanta Braves and Sprint, who will demonstrate how they drive social media and communications campaigns, as well as how multi-channel communications factor into consumer outreach. Or learn from tech communicators and journalists who can help you navigate the challenges of creating multi-national campaigns or managing relationships with tech reporters and bloggers.

Wednesday, Sept. 26

   
5:30–7 p.m. Pre-Opening Night Networking Reception - Please join us for complimentary drinks and appetizers at the
Front Page News Restaurant -  1104 Crescent Ave. Atlanta , GA
to network and kick off the 2012 HyperConnections Summit.
 
    

Thursday, Sept. 27

  
7:45–8:15 a.m. Networking
Continental Breakfast
 
    
8:15–8:45 a.m. Welcome Remarks and Introductions  
  Dawn Yankeelov, chair, PRSA Technology Section, and founder, Aspectx
Becky Biggs, director of public relations, Technology Association of Georgia
Mickey G. Nall, APR, Fellow PRSA, PRSA Chair-Elect
 
     
8:45–10 a.m. Keynote Session 
Walking the Walk
Managing Communications for Senior Executives
  Judy DeRango Wicks, APR, vice president, communications, Fiserv 
    
10–10:50 a.m. Atlanta Braves: A Social Media Case Study
The Play-By-Play of a Social Media Campaign Success
 
  Ryan McFerrin, manager, interactive marketing, Atlanta Braves 
    
11–11:50 a.m. Using Infographics as a PR Strategy 
  Brian Wallace, president, NowSourcing, freelance writer at Mashable and Business Insider 
    
Noon–1:30 p.m.   Luncheon Keynote 
Today's Media Environment and Moving Across It  
A Fireside Chat with Bloomberg's Jason Kelly
  Moderator: Mike Neumeier, APR, principal of Arketi Group 
    
1:30–2:30 p.m. Beyond YouTube
The Art & Analytics of Online Video
 
  Mark Manoff, managing director, online video, News Broadcast Network
Donetta Allen, partner, Hunter PR
 
    
2:45–3:30 p.m. How to Track With Mobile Commerce
 
  Lori Salow Marshall, chair & CEO, BYNDL 
    
3:45–4:45 p.m. Avoiding the Paid Social Marketing Trap by Activating Owned & Earned Media 
Rob Kischuk, founder, Badgy
      
5–6 p.m. How To Run Multi-National Communication Programs
Multi-National Considerations for Technology Communications
 
  Moderator: Amy Fisher, director, technology, Padilla Speer Beardsley
Lauren Peters, founder and CEO, PetersGroup Public Relations
Kate Walker, partner, McGrath│Power Public Relations
 
    
6-7 p.m.Networking Reception  
  Georgia Tech Research Institute Atrium 

Friday, Sept. 28

   
7:45–8:15 a.m. Networking 
Continental Breakfast
    
8:45–9:45 a.m.  Keynote Session 
Managing Forward
Analytics to Understand the Multi-Channel and Multi-Device Customer
   Larry Freed, president and CEO, ForeSee 
    
10–10:50 a.m.  Building Trust and Protecting Corporate Reputation in a Digital World 
  Bill White, senior vice president, corporate communications, Sprint 
    
11–11:50 a.m.What Can We Expect From New gTLDs (Generic Top Level Domains)
Impact and Concerns for Tech PR Professionals
 
Jeff Smith, CEO, Commercial Connect, LLC (dotShop) and a CORE Internet Council of Registrars founder
    
Noon–1 p.m. Keynote Luncheon 
A Fireside Chat with GigaOM
PR for the Disruption of Media
  Allison Parker, director of corporate communications, GigaOM
Moderator: Jackie Parker, vice president of Arketi Group
    
 
1:15–2 p.m. The Corporate E-Business
Interactive Marketing of Newell Rubbermaid 
 
  Bert DuMars, vice president, digital marketing & e-commerce, Newell Rubbermaid
    
2:15–3 p.m. What Readers Want
Defining Techspeak to Verticals That Care
 
  Joseph Grove, executive editor, Networld Media Group 
    

Programming  may be subject to change.