Hear from big brands, including Newell Rubbermaid, Bloomberg, the Atlanta Braves and Sprint, who will demonstrate how they drive social media and communications campaigns, as well as how multi-channel communications factor into consumer outreach. Or learn from tech communicators and journalists who can help you navigate the challenges of creating multi-national campaigns or managing relationships with tech reporters and bloggers.
Wednesday, Sept. 26 | |||
| 5:30–7 p.m. | Pre-Opening Night Networking Reception - Please join us for complimentary drinks and appetizers at the Front Page News Restaurant - 1104 Crescent Ave. Atlanta , GA to network and kick off the 2012 HyperConnections Summit. | ||
Thursday, Sept. 27 | |||
| 7:45–8:15 a.m. | Networking Continental Breakfast | ||
| 8:15–8:45 a.m. | Welcome Remarks and Introductions | ||
| Dawn Yankeelov, chair, PRSA Technology Section, and founder, Aspectx Becky Biggs, director of public relations, Technology Association of Georgia Mickey G. Nall, APR, Fellow PRSA, PRSA Chair-Elect | |||
| 8:45–10 a.m. | Keynote Session | ||
| Walking the Walk Managing Communications for Senior Executives | |||
| Judy DeRango Wicks, APR, vice president, communications, Fiserv | |||
| 10–10:50 a.m. | Atlanta Braves: A Social Media Case Study The Play-By-Play of a Social Media Campaign Success | ||
| Ryan McFerrin, manager, interactive marketing, Atlanta Braves | |||
| 11–11:50 a.m. | Using Infographics as a PR Strategy | ||
| Brian Wallace, president, NowSourcing, freelance writer at Mashable and Business Insider | |||
| Noon–1:30 p.m. | Luncheon Keynote | ||
| Today's Media Environment and Moving Across It A Fireside Chat with Bloomberg's Jason Kelly | |||
| Moderator: Mike Neumeier, APR, principal of Arketi Group | |||
| 1:30–2:30 p.m. | Beyond YouTube The Art & Analytics of Online Video | ||
| Mark Manoff, managing director, online video, News Broadcast Network Donetta Allen, partner, Hunter PR | |||
| 2:45–3:30 p.m. | How to Track With Mobile Commerce | ||
| Lori Salow Marshall, chair & CEO, BYNDL | |||
| 3:45–4:45 p.m. | Avoiding the Paid Social Marketing Trap by Activating Owned & Earned Media | ||
| Rob Kischuk, founder, Badgy | |||
| 5–6 p.m. | How To Run Multi-National Communication Programs Multi-National Considerations for Technology Communications | ||
| Moderator: Amy Fisher, director, technology, Padilla Speer Beardsley Lauren Peters, founder and CEO, PetersGroup Public Relations Kate Walker, partner, McGrath│Power Public Relations | |||
| 6-7 p.m. | Networking Reception | ||
| Georgia Tech Research Institute Atrium | |||
Friday, Sept. 28 | |||
| 7:45–8:15 a.m. | Networking | ||
| Continental Breakfast | |||
| 8:45–9:45 a.m. | Keynote Session | ||
| Managing Forward Analytics to Understand the Multi-Channel and Multi-Device Customer | |||
| Larry Freed, president and CEO, ForeSee | |||
| 10–10:50 a.m. | Building Trust and Protecting Corporate Reputation in a Digital World | ||
| Bill White, senior vice president, corporate communications, Sprint | |||
| 11–11:50 a.m. | What Can We Expect From New gTLDs (Generic Top Level Domains) Impact and Concerns for Tech PR Professionals | ||
| Jeff Smith, CEO, Commercial Connect, LLC (dotShop) and a CORE Internet Council of Registrars founder | |||
| Noon–1 p.m. | Keynote Luncheon | ||
| A Fireside Chat with GigaOM PR for the Disruption of Media | |||
| Allison Parker, director of corporate communications, GigaOM Moderator: Jackie Parker, vice president of Arketi Group | |||
| 1:15–2 p.m. | The Corporate E-Business Interactive Marketing of Newell Rubbermaid | ||
| Bert DuMars, vice president, digital marketing & e-commerce, Newell Rubbermaid | |||
| 2:15–3 p.m. | What Readers Want Defining Techspeak to Verticals That Care | ||
| Joseph Grove, executive editor, Networld Media Group | |||
Programming may be subject to change.