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Using Infographics as a PR Strategy

Brian Wallace will demonstrate real-world case studies that show technology public relations professionals how to take a company that is a small business, startup, or niche vertical, and create infographics that readers care about and are entertained by. Hint: Behind every successful infographic, is a search engine optimization campaign.

Speaker

Brian WallaceBrian Wallace is the president of NowSourcing, Inc., a social media agency since 2005, serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Wallace worked in a variety of technical and marketing environments being a chief technology officer for a noted media company. He holds an MBA and M.S. in information systems. He started the group social media blog Collective Thoughts, and is a freelance writer for Mashable, Business Insider and Google Tutor.