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5:30–7 p.m.: Pre-Opening Night Networking Reception
7:45–8:15 a.m.: Continental Breakfast/Networking & Booths of Sponsors
8:15–8:45 a.m.: Welcome Remarks and Introductions
Speakers:
Dawn Yankeelov, chair, PRSA Technology Section and founder, Aspectx.
Becky Biggs, director of public relations, Technology Association of Georgia.
Additional Remarks:
PRSA 2013 Chair and CEO Mickey G. Nall, APR, Fellow.
10–10:50 a.m.: Atlanta Braves: A Social Media Case Study: The Play-By-Play of a Social Media Campaign Success
11–11:50 a.m.: Using Infographics as a PR Strategy
Noon–1:30 p.m.: Luncheon Keynote: Today's Media Environment and Moving Across It: A Fireside Chat with Bloomberg's Jason Kelly
1:30–2:30 p.m.: Beyond YouTube: The Art & Analytics of Online Video
2:45–3:30 p.m.: Mobile Social Engagement: Building the Multi-Channel Mantra
3:45–4:45 p.m.: Taking Back Our Name: eBay Motors’ Consumer Awareness and Education Campaign to Thwart Cyber Auto Fraud
7–9 p.m.: Reception: Georgia Tech Augmented Reality Lab and Tour / Discussion / Open Bar and Dinner
7:45–8:45 a.m.: Networking Continental Breakfast and Sponsor Booths Open / Giveaway
8:45–9:45 a.m.: Keynote Session: Managing Forward: Analytics to Understand the Multi-Channel and Multi-Device Customer
10–10:50 a.m.: Walking the Walk: Managing Communications for Senior Executives
11–11:50 a.m.: What Can We Expect from new gTLDs (Generic Top Level Domains): Impact and Concerns for Tech PR Professionals
Noon–1 p.m.: Keynote Luncheon: What Makes News: Looking Down the Tech Corridor
1:15–2 p.m.: The Corporate E-Business; Interactive Marketing of Newell Rubbermaid
2:15–3 p.m.: What Readers Want: Defining Techspeak to Verticals That Care
Programming is currently being finalized, and may be subject to change.