Increase online engagement through shifts in strategic thinking and measured results. The 2010 T3PR Conference is designed to give you the most up-to-date strategies and tools in social media to stay ahead of this quickly changing industry.

Become a More Effective Online Communicator With Analysis on:

• The future must-have tools and techniques to keep your projects competitive.
• How to match your message with the right social media tool.
• Definitively demonstrating PR's ROI with specific online programs.
• Safeguarding your reputation and mining new opportunities with gold-standard best practices.
• Distinguishing ROI from ROE (return on engagement), and discovering when each best supports strategy.
• Identifying your blind spots in the digital space, and learning how to work around them.
• Updating your metrics and analytics on digital initiatives.
• Becoming more nimble online through on-site demonstrations.
• Upgrading customer service and developing stronger bonds with company stakeholders.
• Expanding your organization's connections by fine-tuning your team's approach.

Hands-On Workshops on the Issues That Matter Most:

"What's Next for PR, Strategy and Technology" — Sarah Evans, social media coach and president, Sevans Strategy; founder, #journchat

"Driving Your Online Footprint: PR Experts as Influencers" — Christine Perkett, president and founder, PerkettPR, Inc.

"Facebook Marketing and the Word of Mouth Campaign" — Justin Levy, director of business development, corporate strategy and client services, New Marketing Labs, LLC.; author of "Facebook Marketing: Designing Your Next Marketing Campaign"  (2nd Edition)

"B-to-B Tech Firms and Murphy's Law: Anticipating Communications Crises" — Harjiv Singh, co-founder and co-CEO, International, Gutenberg Communications