9:45–10:30 a.m.
Plenary Session I
"Facebook Marketing and the Word of Mouth Campaign"
Justin Levy, director of business development, corporate strategy and client services, New Marketing Labs, LLC.; author of “Facebook Marketing: Designing Your Next Marketing Campaign" (2nd Edition)

“Making friends” is a skill PR pros excel at, which is why Facebook is an ideal tool for WOM campaigns.  Enhance your Facebook skills by learning how to match your message with the right tools, such as Facebook Applications, Facebook Connect or Live Stream Box.