10:45–11:30 a.m.          
Plenary Session II
"Personal Brands: The Opportunities and Threats"
Ed Schipul, president and CEO, Schipul – The Web Marketing Company

The Wild West is an analogy, all too often ascribed to the social media space, particularly PR managers seeking to manage a brand online. Learn how to safeguard your reputation and mine new opportunities with current gold-standard best practices.