1:30–2:15 p.m.
Plenary Session IV
"Utilizing Technology and Online Tools to Efficiently Manage and Maximize PR"
Sandra Fathi, president and founder, Affect Strategies, Inc.

Being nimble is a large part of PR’s successful expansion into the online space. Find out new techniques to jumpstart your current programs, monitor and make strategic adjustments in real time, as well as irrefutably demonstrate PR’s ROI.