2:15–3:15 p.m.       
Plenary Session V
"Driving Your Online Footprint: PR Experts as Influencers"
Christine Perkett, president and founder, PerkettPR, Inc.

Learn how PR professionals can successfully engage audiences — from media to customers, prospects to partners —to help expand their company’s or client’s online brand awareness, interaction and credibility through the use of social media.