3:30–4:15 p.m.
Plenary Session VI
"B-to-B Tech Firms and Murphy’s Law: Anticipating Communications Crises"
Harjiv Singh, co-founder and co-CEO, International, Gutenberg Communications

Once, you’re in a crisis, the time to put together an action plan is over. Hear how to identify the “x” factors in your marketing and PR programs, and put in place a go-to crisis communications protocol, to move your team and organization forward.