4:15–5 p.m.
Plenary Session VII
"The New Era of Blogging"
Moderator: Joe Ciarallo, editor, PRNewser.com; manager, PR Initiatives at Mediabistro.com
Adam Ostrow, editor-in-chief, Mashable.com
Sara Polsky, editor, Curbed.com
Frederick Mwangaguhunga, founder, MediaTakeOut.com

Learn how online-only media sites are evolving and competing with traditional media's expanding digital offerings.