Join Us in San Francisco for the PRSA 2012 International Conference

PRSA 2012 International Conference • Oct. 13–16 • San Francisco, Calif.

Come experience the many faces of San Francisco at the PRSA 2012 International Conference. Also, network with the best professional faces in the public relations industry as you learn the hottest trends in communications.

Discover strategies that will boost your bottom line, along with best practices and real-world advice that you can put to use immediately ― with measureable results. Choose from sessions focused on innovative strategies, effective tactics and techniques, industry specialization and practice areas, and The Business Case for Public Relations™.

See you in San Francisco!

Call for Presentations Now Open

Are you interested in an opportunity to showcase your industry expertise to thousands of your colleagues while enhancing your leadership profile in the public relations community?PRSA seeks 2012 International Conference presenters whose knowledge and expertise can help advance the value of public relations and the way it delivers measureable business benefits and outcomes. Take a look at the 2011 International Conference program for examples of what we are looking for in a presentation proposal. For details and instructions for submitting your proposal for this year’s Conference, visit the Call for Presentations Web page.

View photos of keynoters, general sessions, exhibitors, receptions, Conference presenters and networking events from the PRSA 2011 International Conference, which took place Oct 15-18 in Orlando, Fla.

From the Blogosphere: Read what bloggers and reporters said about the PRSA 2011 International Conference.

The PRSA 2011 International Conference offered 90+ Professional Development sessions on the hottest issues facing the public relations industry, which were featured in five learning tracks:

• Track 1: Strategies — Sessions addressed strategic thinking and planning, reputation, behavior change, branding, marketing mix, risk communications, collaboration and policy development.
• Track 2: Tools & Techniques — Sessions addressed proven tactics, techniques and case studies in public relations, integrated communications, messaging, word-of-mouth, media pitching, content creation, skills building and social media.
• Track 3: Specialization — Sessions included targeted content for PRSA Professional Interest Sections-sponsored programming, focusing on specific audiences and industries. Topics included health, global, travel, employee communications, diversity and financial, among others.
• Track 4: ROI — Sessions addressed the roles of research, social media measurement, ethics and brand value, as well as The Business Case for Public Relations™.
• Track 5: Leadership & Management — Sessions addressed corporate culture, qualities of leadership, transitions, conflict resolution, managing and embracing change, mentoring and the evolution of public relations.