The Future Starts Now

San Francisco Is Where You Need to Be This October

Register Now!

The City by the Bay invites you to join thousands of your peers for the industry’s paramount learning and networking event of the year — the PRSA 2012 International Conference, Oct. 13–16, in San Francisco! Stay on top of evolving technology when you join us on the front lines of change in the public relations industry, and find out why more than 3,000 public relations and communications professionals attend the industry’s most anticipated event.

Gain an edge on the competition as you discover new leadership tools and the hottest new ways to reorganize your company’s strategies. Hear from iconic entrepreneurs and dynamic communicators who offer up more than 80 learning sessions on the best strategies to:

• Boost your bottom line.
• Help you demonstrate the value of public relations.
• Demonstrate how you can deliver measurable results.

Biz Stone: Blending Technology With Humanity

Setting the tone for the Conference is Biz Stone, Twitter co-founder and creative director. The self-described “Internet entrepreneur who believes in the triumph of humanity with a little help from technology,” will deliver the opening keynote presentation, “Open, Informed and Engaged: A Changing Communication Landscape.”

Tim Westergren: Pandora Chief Evangelist

Joining us as a keynoter is Tim Westergren, founder and chief strategy officer of Pandora. With 20 years of experience in the music industry, the award-winning composer launched the popular Internet radio service, a collaborative effort to “capture the essence of music at the fundamental level,” in 2000.

June Cotte: When Will Consumers Pay to be Good?

June Cotte, Ph.D., consumer behavioral expert and associate professor of marketing at the Richard Ivey School of Business, will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?”. The focus of her research stems from two questions: 1) Do consumers reward corporations for their social responsibility practices? 2) How much?

Michael Steele: An Expert's Look at the 2012 Election

Michael Steele, MSNBC political analyst, former chair of the Republican National Committee (RNC) and an expert on political strategy, will provide his keen insights on the 2012 election, and also will discuss where its outcomes will take us.

Conference Leadership: Lending Expertise and Wisdom

The PRSA 2012 International Conference brings together three highly respected public relations professionals who have set the bar high and made their marks in the industry. This year’s Conference co-chairs include:

• Rob Flaherty, APR, senior partner and president, Ketchum.
• Jack Martin, global chairman and CEO, Hill+Knowlton Strategies.
• Janet Tyler, APR, co-CEO and founder, Airfoil Public Relations.

Rob Flaherty

Jack Martin

Janet Tyler