Don’t miss this year’s engaging keynote speakers.
Arianna Huffington Influential, outspoken and fearless, Arianna Huffington is founder and driving force behind The Huffington Post, one of the most successful and powerful news and opinion sites; author of 12 books; and co-host of “Left, Right & Center,” public radio’s popular political roundtable. Her unbridled ambition, political views and honesty have combined to make her a major player in the world of new media.
Originally from Greece, Huffington moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union. Only a year after launching The Huffington Post, Huffington was named to TIME magazine’s list of the world’s 100 most influential people. Author of 12 books, including the best-seller “On Becoming Fearless … In Love, Work and Life,” she has given her honest, outspoken views on shows like “The Oprah Winfrey Show,” “The Daily Show with Jon Stewart,” “Squawk Box,” “Real Time with Bill Maher,” “The Colbert Report,” “Today” and “The Tonight Show.”
Huffington serves on several boards that promote community solutions to social problems, including A Place Called Home, which works with at-risk children in South Central Los Angeles. She also serves on the board of trustees for the Archer School for Girls, whose mission is to provide girls with an optimal learning environment.
Join us as Arianna Huffington explores the connection between politics and public affairs and the impact it has on the future of the public relations profession.
Keynote bonus: Arianna Huffington interviews health care advocate, Wendell Potter, APR
Change of Heart: PR Influence in the Health Insurance Industry
Balancing the need to advocate for transparency, as well as on behalf of a company’s shareholders, can mean making tough ethical decisions. Health care advocate Wendell Potter, APR, will be addressing what he has described as 'spin and flackery' that he sees in his own profession, in an insightful interview with Arianna Huffington. PR’s influence on public policy, shareholder value and the very personal experiences that lead to an important change of heart will be the focus of this discussion.
Wendell Potter, APR
After a 20-year career as a corporate public relations executive, last year Wendell Potter, APR, senior fellow on health care, Center for Media and Democracy, left his job as head of communications for one of the nation's largest health insurers to try his hand at helping socially responsible organizations — including those advocating for meaningful health care reform — achieve their goals.
He speaks out on the need for a fundamental overhaul of the American health care system and on the dangers to American democracy and society of the decline of the media as watchdog, which has contributed to the growing and increasingly unchecked influence of corporate PR.
Potter has held a variety of positions including head of corporate communications, CIGNA Corporation, communications executive at Humana Inc., director of public relations and advertising for The Baptist Health System of East Tennessee, partner in an Atlanta public relations firm, a press secretary to a Democratic nominee for governor of Tennessee and as a lobbyist in Washington for the organizers of the 1982 World's Fair in Knoxville, Tenn.
Admiral Mike Mullen, Chairman of the Joint Chiefs of Staff
Admiral Mike Mullen was sworn in as the 17th chairman of the Joint Chiefs of Staff on October 1, 2007. He serves as the principal military advisor to the president, the secretary of Defense, the National Security Council and the Homeland Security Council.
A native of Los Angeles, he graduated from the U.S. Naval Academy in 1968. He commanded three ships: the gasoline tanker USS Noxubee (AOG 56), the guided missile destroyer USS Goldsborough (DDG 20) and the guided missile cruiser USS Yorktown (CG 48).
As a Flag officer, Adm. Mullen commanded Cruiser-Destroyer Group 2, the George Washington Battle Group and the U.S. 2nd Fleet/NATO Striking Fleet Atlantic.
Ashore, he has served in leadership positions at the Naval Academy, in the Navy's Bureau of Personnel, in the Office of the Secretary of Defense and on the Navy Staff. He was the 32nd vice chief of Naval Operations from August 2003 to October 2004.
His last operational assignment was as commander, NATO Joint Force Command Naples/commander, U.S. Naval Forces Europe.
Adm. Mullen is a graduate of the Advanced Management Program at the Harvard Business School and earned a Master of Science degree in Operations Research from the Naval Postgraduate School.
Prior to becoming chairman, Adm. Mullen served as the 28th chief of Naval Operations.
Todd Buchholz Former White House director of economic policy, regular commentator on American Public Media’s “Marketplace,” past managing director of the $15 billion Tiger hedge fund and critically acclaimed author, Todd Buchholz has the inside track on how worldwide events influence today’s economic environment and how they affect you.
Buchholz writes the popular “Global Markets” column as contributing editor for Worth magazine. He has written articles for the New York Times, the Wall Street Journal, Forbes and Reader’s Digest, and is a frequent commentator on ABC News, PBS and CBS. He also has hosted his own special on CNBC.
Buchholz has authored numerous best-selling books, including the critically acclaimed “Market Shock,” “New Ideas from Dead Economists,” “From Here To Economy” and “Bringing the Jobs Home.” His latest releases include the business leadership book, “New Ideas from Dead CEOs,” and the financial-political thriller, “The Castro Gene.”
An award-winning economics teacher at Harvard where he won the Allyn Young Teaching Prize, he holds advanced degrees in economics and law from Cambridge and Harvard, as well as several engineering and design patents. He is also co-founder and managing director of Two Oceans Management, LLC., and co-producer of the Tony Award®-winning Broadway musical, “Jersey Boys.”
Buchholz will be sharing his views on today’s unpredictable roller-coaster global economy and what it means for business — and your business sector. Join us as he discusses critical issues and how practical survival tactics can help you adapt and thrive in our ever-changing global economy.
Bob Garfield Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? Bob Garfield, columnist, critic, essayist, pundit, international lecturer and broadcast personality, explores this topic in his latest book, “The Chaos Scenario.”
Garfield has been on the forefront of media change for years. His “Ad Review” continues to be a prominent feature of Advertising Age, where each week he singles out an ad for praise or ridicule.
He is also the co-host of National Public Radio’s weekly Peabody Award-winning magazine program, “On the Media.” Prior to co-hosting “On the Media,” Garfield spent 12 years as a correspondent for NPR’s “All Things Considered.” Dubbed by The New York Times “the Charles Kuralt of Bizarro World,” he specialized in quirky Americana — an act he took to television, producing pieces for public TV, syndication and CBS News. For many years, he was also the advertising analyst for ABC News, and has been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS.
He is a founding contributor to the Watchdog Blog of the Nieman Foundation for Journalism at Harvard University. He has been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today, and has also written for The New York Times, Playboy, Sports Illustrated, Wired and many other publications. A collection of his work titled “Waking Up Screaming from the American Dream” was published by Scribner in 1997, and his 2003 manifesto on advertising, “And Now a Few Words From Me,” is published in seven languages.
Are you ready to face the chaos? Join us as Bob Garfield shares his unique insights and strategies, along with his signature wit, during Tuesday’s Keynote Luncheon presented in collaboration with the PRSA College of Fellows.