Cision PRSA Conference exhibitor

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Who is Cision?
Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. CisionPoint was named the 2009 CODiE Award winner for Best Online News Service by the Software and Information Industry Association (SIIA). Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008.

What is CisionPoint?
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 4,600 customers signed in its first 20 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.

2009 PRSA Conference Speaking Engagement - Sunday, November 8. 2009, 3:00pm-4:15pm
Speakers: Jay Krall, Global Product Manager & Gary Goldhammer, SVP Digital Strategy, Edelman Digital
Leverage the Power of Pull: How to Make Your Brand More Digitally Discoverable
Bloggers are more likely to talk about you if they discover your content organically, rather than through an email pitch. Call it the “power of pull.” But search engine optimization isn’t just about lists of key words. It’s about creating powerful blog posts, videos, white papers, microsites and other content that can’t help but get discovered because it’s inherently interesting. Learn how to ensure your clients are “findable” online and gain concrete tips for creating fresh content that takes on a life of its own.

On-Demand Twitter Webinar Series

Twitter 101
This fast-paced, hands-on workshop we will review current trends and explore popular myths about Twitter and other social media; show you how to meet business objectives on Twitter and provide tips on measuring results; walk through Twitter basics like searching for like-minded Tweeps and writing effective Tweets; and explore special Twitter functions such as hash tags, events, and chats or parties.

By the end of the session, you will have the knowledge and tools you need to start Tweeting right away – and start taking advantage of this valuable communications tool.

Twitter 201
During this hands-on workshop you will learn how to take advantage of trending topics, hashtags and events; inspire a Twitter epidemic; monitor what people are saying about you; engage authentically with both detractors and fans; and identify Twitter representatives for PR, marketing, and customer service within your firm

You'll also explore ways to measure your success on Twitter, and how to prove its ROI to senior management or clients.

Complimentary Cision White Paper
A new Cision White Paper explores the impact of Web 3.0 on PR, with tips for leveraging new online technologies now. Just as we're all getting used to Web 2.0, the internet's next generation technology is on the horizon - Web 3.0.

Why should you care about Web 3.0? Because it holds the potential to change the way that PR is practiced and it will start to influence how we do our jobs. Web 3.0 holds the promise of transformative change in PR with dramatically accelerated communication, highly intelligent search engines and improved productivity - but only if you're ready to take advantage of it. Download your White Paper now!

Visit us in San Diego - stop by booth 59 to learn more about Cision and our latest product release.