The University of Denver’s College of professional and continuing studies, University College offers a master’s degree specialty in Public Relations and Marketing, evenings or online. Custom design your degree on our website today.
Advances in technology, increased public scrutiny, and demand for accountability have increased the frequency, speed, and nature of organizational and professional communication in business, government, and not-for-profit organizations. As a result of these changes, public relations, marketing, and advertising strategies must be coordinated and managed effectively via communication plans and operations.
Students in this program examine how organizations present and manage their corporate identity, products, and services, and key relationships with internal and external constituents. More specifically, students learn the importance of research-based decision making in public relations and marketing, the primary principles and practices of marketing, the process of communicating persuasively with target audiences, the principles of branding and market positioning, the proficiency needed to measure the effects of PR and marketing efforts, and the practice of successful media relations and internet marketing communication.
The Public Relations and Marketing program prepares students to: