Vocus’ on-demand public relations management software fundamentally changes the way organizations communicate with the media and public, optimizing their PR and increasing their ability to measure its impact. Our Web-based solution addresses the critical functions of public relations, including media relations, news distribution and news monitoring. PRWeb, Vocus’ leading online news distribution service is changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb news releases are available to more than 70 million people and are distributed directly to more than two million visitors each month. For more information, visit www.vocus.com and www.prweb.com.
2009 PRSA Conference Speaking Engagement
Tuesday, November 10
Speaker: Kye Strance, Director of Product Management, Vocus Inc.
Measuring the Impact of Social Media on Your PR Campaigns
Social media has not just grown but exploded. Millions of conversations are taking place online. Company reputations are being made or harmed hourly — all in 140 characters. Engaging and monitoring the new world of social media are the first steps, but once you've jumped in, how do you evaluate and measure the success of these new efforts? Today's public relations is about more than media, it is about impact. Social media provides the tools and tactics to empower public relations and prove its value. Learn how to create a solid, quantifiable social media strategy for your organization, and how to evaluate the effectiveness of these new channels in helping you reach your public relations goals.
Vocus Customer Testimonial Videos
Quantify the Value of Your Public Relations Results
“We’re able to customize everything we do. We create targeted lists. We really hone in on where our focus areas are and we’re able to deliver our message to direct contacts who are interested in receiving our messages.”
— Heidi Mock, director of communications, Time Warner Cable of Northeast Ohio
Distribute, Monitor and Measure Your News with One Solution
“Using Vocus, you’re able to work more effectively with the media, generate more media coverage, increase your brand awareness and name recognition, which in allows us to recruit students, raise money, recruit and attract talented faculty. In these tough economic times, using Vocus allows us to achieve those goals in a way that we could not do without using the Vocus solution.”
— Michael Hemmesch, director of media relations, St. John’s University
Increase Efficiency, Demonstrate Results
“Having Vocus is like having a personal assistant. It keeps us efficient and on track.”
— Ashley Pettit, public relations analyst, Southwest Airlines
Vocus White Papers
Expert Tips for Effective Media Relations
Leveraging the Power of Traditional Media to Achieve Maximum PR Results
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