Program » Schedule » Keynotes » Workshops » Pre-Conference Seminars » Your Society at Work

We’ve gathered more than 175 leading experts in the field for this year’s Conference.

Expand your knowledge with four jam-packed days of 80+ Professional Development sessions, including Master Classes and Silver Anvil case studies, on topics that you need to know now. Be a part of the conference that will rejuvenate your career and organization and give you the knowledge needed to take control of your professional future.

Track 1 Innovative Strategies
Sessions address the latest strategic insights in public relations, integrated communications, management, planning, relationship, reputation, branding, social media, sustainability, career development and other emerging opportunities.

Track 2 Effective Tools & Techniques
Sessions address proven tactics, techniques and case studies in public relations, integrated communications, essaging, media relations, emerging media, social media, word-of-mouth, search engine optimization (SEO), green marketing, crisis communications and litigation.

Track 3 Specialization & Practice Areas
Targeted sessions, including Professional Interest Sections-sponsored programming, will focus on expertise specific to audiences, industries, emerging trends and multicultural communities.

Track 4 The Business Case for Public RelationsTM
This new track addresses the strategic outcomes of public relations and how it delivers value for all organizations. Sessions include research, measurement, advocacy, ethics, social values and Silver Anvil case studies.


The PRSA 2009 International Conference will feature these four tracks focusing on innovative strategies, effective tactics and techniques, specialization and practice areas and the business/management case for public relations. There will be additional emphasis on social media, sustainability/green marketing and military public affairs.