Reasons Why You Should Attend the PRSA 2009 International Conference

Thinking about your 2009 professional development budget? Be sure to factor in the PRSA 2009 International Conference. Here are just some of the bottom-line benefits of attending:

1. Help ensure the future growth and success of your career and organization by attending the “can’t miss” public relations event of the year.  
2. Immerse yourself in four jam-packed days of 80+ Professional Development sessions on hot communications topics, including social media, crisis communications, branding and sustainability. 
3. Get more bang for your buck — this is the one event that covers all aspects of public relations and communications for the price of registration.
4. Gain exclusive access to the brightest minds in the communications industry. Our impressive lineup of speakers will inspire you.  
5. Network with thousands of your peers at our Opening Night Reception, luncheons, networking events and refreshment breaks. Don’t forget your business cards! 
6. Take a deep dive into advanced subjects by attending pre-Conference workshops and Master Classes.
7. Connect with others in your field while getting a taste of San Diego during our popular Sections Networking Lunches.
8. Check out the latest products and most advanced solutions on the market in our Exhibition Hall. 
9. Share your newfound knowledge with your co-workers and management when you get back. Improve your team! 
10. Immediately put to use the tons of fresh ideas and strategies you’ve learned — and positively affect your bottom line.

Thinking about your 2009 professional development budget? Be sure to factor in the PRSA 2009 International Conference. Here are just some of the bottom-line benefits of attending:

1. Help ensure the future growth and success of your career and organization by attending the “can’t miss” public relations event of the year.  
2. Immerse yourself in four jam-packed days of 80+ Professional Development sessions on hot communications topics, including social media, crisis communications, branding and sustainability. 
3. Get more bang for your buck — this is the one event that covers all aspects of public relations and communications for the price of registration.
4. Gain exclusive access to the brightest minds in the communications industry. Our impressive lineup of speakers will inspire you.  
5. Network with thousands of your peers at our Opening Night Reception, luncheons, networking events and refreshment breaks. Don’t forget your business cards! 
6. Take a deep dive into advanced subjects by attending pre-Conference workshops and Master Classes.
7. Connect with others in your field while getting a taste of San Diego during our popular Sections Networking Lunches.
8. Check out the latest products and most advanced solutions on the market in our Exhibition Hall. 
9. Share your newfound knowledge with your co-workers and management when you get back. Improve your team! 
10. Immediately put to use the tons of fresh ideas and strategies you’ve learned — and positively affect your bottom line.

Stay on top of the hottest topics.

Social Media

• Leverage the Power of Pull: How to Make Your Brand More Digitally Discoverable
• Social Media Measurement: Establishing ROI
• Looking Ahead: The Nexus of Social Media and Public Relations
• Social Media: Learn From the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals During a Down-sized Economy
• Build Winning Integrated Social Media Campaigns
• Barack Obama: A Case Study in Public Relations and the Citizens’ Campaign
• Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
• Sphere of Influence of Key Opinion Leaders in Health Care Social Media
• The Best in Buzz: A Review of Social Media and Other Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns
• Social Media: Welcoming Employees to the Global Conversation
• Integrating New/Social Media into Your Health Care Organization’s Public Relations: How to Satisfy Your
  Regulatory and Legal Departments and Still be Credible
• What Does Ethics Have to Do With Social Media Anyway?
• Strategically Social
• Social Media and the PR (R)evolution: It’s Not Just PR Anymore
• Measuring the Impact of Social Media on your PR campaigns
• Building Relationships With the Digerati
• Social Media Boot Camp (pre-conference seminar)
• Maximizing Social Media Strategies to Your Organization’s Benefit

Silver Anvil

• “Anvil Thinking”: The Route to Award-winning Work
• Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem
• Cooking Up a Safe & Savory Issues Management Program
• Share and Share-a-bike: Humana Brings Bike-sharing to National Political Conventions
• Air New Zealand’s Pink Flight 2008
• Powerful Ideas and Integrated Communications at the Heart of the Go Red For Women Campaign
• Kleenex — Let it Out: The Movie

APR

• APR Boot Camp (pre-conference seminar)
• Your Best Bet for PR Success — Navigating the Accreditation Process
• Managing Financial Communications in the Age of Restructuring, Crisis and Litigation
• Mexico and the United States: Public Relations Realities, Pitfalls and Opportunities
• The Passion Factor: Creating Organizational Effectiveness Through Greater Engagement
• The Joint Information Center (JIC) and Media Relations During Domestic Incidents
• Accreditation Power Play: The How-To of Accreditation
• Working at the Speed of “New”: Secrets for Conquering (and Surviving) the 24-Second News Cycle
• Looking Ahead: The Nexus of Social Media and Public Relations
• Trends in Public Relations Research: The Best of PR Journal
• Public Relations Research Showcase Presentations
• How to Tackle the Three Toughest Issues Facing PR Counselors Today
• Creating a Clear Voice for Green Communications
• Developing a Strategic Mindset: How to Become a Trusted, Strategic Advisor
• Keeping Employees Focused During Tough Economic Times
• When a Recession Hits, Reputation Matters More Than Ever

Master Class

• Sticky Messaging for the Media
• Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices
• In Search of Leadership in Public Relations — Putting Research into Practice
• Developing a Strategic Mindset: How to Become a Trusted, Strategic Advisor

Sustainability (Green Marketing,CSR)

• A Focus on Social Values to Drive Business Results
• How We Can Defend the Concept of Corporate Social Responsibility in Light of the U.S. Banking and Finance Collapse
  of 2008-2009
• Reputation-building: Integrity, Transparency and Engagement Through CSR
• Creating a Clear Voice for Green Communications
• CSR in a CSR-Challenged World
• Department of the Navy Environmental Program: Issues and Public Affairs Challenges
• Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem
• Building a Global Brand by Doing Good

Military

• High-Stakes Consequences in a Low-trust Environment: Lessons Learned From Guantanamo Bay’s Battle of Reputation
• Wounded Warrior Care: Practical Applications in Strategic Communications Career Strategies
• Maximizing Social Media Strategies to Your Organization’s Benefit
• Crisis Communications: What Public Relations Practitioners Can Learn from the Military
• The Joint Information Center (JIC) and Media Relations During Domestic Incidents (pre-conference seminar)
• Department of the Navy Environmental Program: Issues and Public Affairs Challenges
• The National Incident Management System (NIMS) Training Session
• Social Media: Learn From the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals During a Down-sized Economy
• Communications Leadership: Synchronizing the Enterprise With Perspective on Diverse Communities

Download our Conference Brochure for a complete list of sessions.