To help make your case to management for attending the PRSA 2013 International Conference, follow the step-by-step instructions below.
Review the Conference program and identify which sessions you feel would most benefit you, your team and your organization’s bottom line. Each of the 80+ Conference workshops provides you with innovative communications strategies, the latest industry tools, effective measurement techniques and expert insight into the hottest issues in the public relations profession.
Evaluate the Conference Networking opportunities and the list of Sponsors/Exhibitors. Consider the business opportunities that could develop from establishing connections with the industry’s brightest professionals and PRSA partners, as well as the positive impact these relationships may have on your organization’s ROI.
Share with your manager these money saving opportunities:
Complete a letter of request and review the cost/benefit worksheet — which you can use as a guide to create your own cost/benefit analysis — and submit the information to your management. These documents will help you demonstrate the value of attending the Conference.