Preview the PRSA 2014 International Conference Program
"Better Together: Building Brand Affinity Through Partnerships and Collaborations"
"Building a Brand in a Federated Organization"
"PR at the Speed of Light"
Ray Kotcher, Fellow PRSA,
"Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders"
Gary McCormick, APR, Fellow PRSA,
"The Rise of Predictive Scanning: PR Isn’t Dead, It’s Poised for a Comeback"
"Getting Heard in Washington: Communications Strategies That Work"
"Competing Fair and Winning: A View of Integrity, Ethics and Brand Reputation"
"Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives"