Preview the PRSA 2014 International Conference Program

Leading organizations will share how to achieve a large and lasting impact during sessions, including:

American Cancer Society (logo)

Master Class

"Better Together: Building Brand Affinity Through Partnerships and Collaborations"

Lin MacMaster,
Chief Revenue Marketing and Communications Officer, American Cancer Society

  
NPR (logo)

Master Class

"Building a Brand in a Federated Organization"

Emma Carrasco,
Chief Marketing Officer,
NPR
     

  
Photo of Ray Kotcher

Master Class

"PR at the Speed of Light"

Ray Kotcher, Fellow PRSA,
Senior Partner and Chairman,
Ketchum

 

  

Workshop

"Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders"

Gary McCormick, APR, Fellow PRSA,
Director, Partnership Development Consumer Marketing, HGTV, Scripps Networks

  

Workshop

"The Rise of Predictive Scanning: PR Isn’t Dead, It’s Poised for a Comeback"

Adele Cehrs,
CEO,
Epic PR Group

Keith Little,
Senior Manager, Program Communications,
Lockheed Martin

   

 

Workshop

"Getting Heard in Washington: Communications Strategies That Work"

Jeffrey Davis,
Senior Vice President, Media Relations,
AARP

Anna Palmer,
Senior Reporter/Columnist,
Politico


David Rehr,
Professor,
Graduate School of Political Management,
The George Washington University

      

Workshop

"Competing Fair and Winning: A View of Integrity, Ethics and Brand Reputation"

Annie Skinner,
Manager, Media Relations,
U.S. Anti-Doping Agency

  

Workshop

"Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives"

Nancy White,
Director, Public Relations,
AAA

Check out the full conference program!