PRSA 2009 International Conference: Delivering Value November 7–10, San Diego, CA 
Experience the action at Conference. Visit PRSA's Intelligence page for news, highlights and speaker perspectives. Join the conversation on our blog, comPRehension and on Twitter, by following PRSA2009Conf and tweeting #PRSA09. Thrive in a challenging economy. The PRSA 2009 International Conference presents the hottest topics, including social media, crisis communications, branding and sustainability. Learn everything you need to know in four jam-packed days of 80+ Professional Development sessions that give resourceful career strategies and real-world advice. Network with the best and brightest—greet old friends and make new ones—when you join thousands of communications professionals in beautiful San Diego. Be sure to download your Conference roster and start making connections.
Insightful keynote speakers to enlighten you on the future of public relations. - Arianna Huffington, founder and driving force behind The Huffington Post, one of the most successful and powerful news and opinion sites. Keynote bonus: PR’s influence on public policy, shareholder value and the very personal experiences that lead to an important change of heart will be the focus of Huffington's interview with health care advocate Wendell Potter, APR.
- Todd Buchholz, former White House director of economic policy and regular commentator on American Public Media’s “Marketplace.”
- Bob Garfield, columnist, Advertising Age, critic, essayist, pundit, international lecturer and broadcast personality, explores this topic in his latest book, “The Chaos Scenario.”
- Due to a late-breaking scheduling conflict, Adm. Mike Mullen, chairman of the U.S. Joint Chiefs of Staff, is unable to address the PRSA 2009 International Conference in San Diego as planned on Monday, Nov. 7, 2009.
Here’s how to take control of your professional future. Choose sessions from four tracks focusing on innovative strategies, effective tactics and techniques, specialization and practice areas, and the business/management case for public relations. You’ll learn: - Strategies and value propositions for getting the most out of your campaigns.
- Solutions for your organizational challenges.
- How to take control of your critical business functions.
- How to position your organization for the best results.
- Key career insights.
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