Program
We’ve gathered more than 200 leading experts in the field for this year’s Conference. Expand your knowledge with four jam-packed days of 90+ Professional Development sessions, including Master Classes and Silver Anvil Case Studies, on topics that you need to know now.
PRSA 2011 International Conference Schedule
Conference Tracks
- Track 1: Strategies — Sessions address strategic thinking and planning, reputation, behavior change, branding, marketing mix, risk communications, collaboration and policy development.
- Track 2: Tools & Techniques — Sessions address proven tactics, techniques and case studies in public relations, integrated marketing communications (IMC), messaging, word-of-mouth, media relations, media pitching, content creation, skills building and social media.
- Track 3: Specialization — Sessions include targeted content for PRSA Professional Interest Sections-sponsored programming, focusing on specific audiences and industries. Topics include health, global, travel, employee communications, diversity and financial, among others.
- Track 4: ROI — Sessions address the roles of research, social media measurement, ethics and brand value, as well as The Business Case for Public Relations™.
- Track 5: Leadership & Management — Sessions address corporate culture, qualities of leadership, transitions, conflict resolution, managing and embracing change, mentoring and the evolution of public relations.
Keynotes
Opening General Session Sunday, 1–2:30 p.m.
Diversity: On TV, Behind the Scenes and In Our Lives
Soledad O’Brien, anchor and special correspondent, CNN; host, “In America,” CNN.
Peter Diamandis, chairman and CEO, X PRIZE Foundation.
General Session Monday, 8–9:15 a.m.
The Changing Role of the Trust Agent
Chris Brogan, president, Human Business Works; co-founder, PodCamp; blogger, ChrisBrogan.com; The New York Times and The Wall Street Journal best-selling author; Monthly Columnist, Entrepreneur.
General Session Tuesday, 8–9:15 a.m
Theme Is a Noun
Joe Rohde, senior vice president & creative executive, Walt Disney Imagineering
Fourth Annual Grunig Lecture
Sunday, 3–4:15 p.m.
Employee Communications: Move from Knowing to Doing
Bruce K. Berger, Ph.D., Reese Phifer professor of advertising and public relations, University of Alabama