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PRSA 2016 International Conference

Accelerating the Speed of Innovation and Creativity

Oct. 23–25 | Indianapolis, Ind.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Strategic Adviser in Action During Crisis

Sunday Pre-Conference Seminars

Note: Prior registration required.

Leave all of your preconceived notions and assumptions about communications, public relations and event management decision making at the door. Prepare to immerse yourself in strategic thinking, analysis, development and debate. Using four different hypothetical but reality-based scenarios, you will walk, talk and debate your way to providing high-level advice, understanding what bosses need during these situations and re-evaluating current response plans. Attendees will receive the four scenarios upon completion of registration.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, is president of The Lukaszewski Group, Division of Risdall McKinney Public Relations. He is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Timeslists him as one of 28 crisis consultants.