Tuesday, Oct. 16, 8–9:15 a.m.
Room: Salons 3 - 4
Public relations leaders must create a credible online presence to become a meaningful contributor to digital conversations. Using case studies, explore the strategy behind using various digital assets in the public relations field, and how to measure their results. Examine the infrastructure necessary to embark upon a comprehensive digital public relations strategy, including the integration of multiple functions, necessary skills, executive understanding and engagement, and the knowledge and resources to sustain a world-class program.
Laura Dunn, MA, senior consultant, national media and public relations, Kaiser Permanente