A Global Challenge and Opportunity for PR: Reputation Management
Professional Development Workshop Set 1
Sunday, Oct. 14, 3–4:15 p.m.
Room: Golden Gate C2
Track: Specialization
Thanks to a shift of communications power from organizations to audiences, private and public sector leaders face new reputational risks. Reputations and valuations can rise or fall overnight with a few ill-chosen words, a failure to respond swiftly and effectively to a breaking issue, or a failure to grasp the reputational consequences of an operational decision. This environment creates unprecedented risk for organizations, and unprecedented opportunity for public relations professionals.
- Sharpen your understanding of current global issues in reputation management.
- Through case studies, learn best practices in communications from leading organizations around the world.
- Discover how public relations industry leaders are defining the role and value of public relations.
- Explore the skills today’s communicators need to develop at all stages of their careers.
Presenters
John L. Paluszek, APR, Fellow PRSA
John L. Paluszek, APR, Fellow PRSA, is senior counsel at Ketchum, specializing in reputation management and corporate responsibility. He is liaison to the United Nations for The Global Alliance for Public Relations and Communication Management and for the Public Relations Society of America (PRSA). He is a member of the Accrediting Council on Education in Journalism and Mass Communications, and the Commission on Public Relations Education. The PRSA 1989 national president, his professional awards include PRSA’s 2010 Atlas Award for Lifetime Achievement in International Public Relations.
Daniel P. Tisch, APR, Fellow CPRS
Daniel P. Tisch, APR, Fellow CPRS, is chief executive officer and president of Argyle Communications, and chair of The Global Alliance for Public Relations and Communication Management, the confederation of the world’s public relations industry associations. He has earned more than 100 industry awards and held leadership roles in both government and the public relations consulting sector.