Integrating Inbound Marketing Into Your Communications Campaigns
Professional Development Workshop Set 1
Sunday, Oct. 14, 3–4:15 p.m.
Room: Nob Hill C - D
Track: Strategies
“Content is king” when it comes to Web-surfing audiences. By developing optimized content relevant to your target audiences via blogs and social media platforms, clients can capture contact information and offer downloadable incentives such as white papers, e-books and toolkits. This inbound, content-driven strategy helps nurture leads and converts them into customers. It also helps public relations firms demonstrate return on investment (ROI) in a very real, tangible way.
- Discuss inbound marketing and what it can do for your clients.
- Gain tips for integrating inbound marketing with traditional marketing communications strategies.
- Learn how to measure success and determine ROI using inbound marketing.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenters
Danielle M. Cyr is the director of social media and senior public relations account manager at Co-Communications. She has shared her public relations and social media insights as a presenter for Ragan, Hartford Business Journal, Fairfield County Community Foundation, the Connecticut Association of Nonprofits, the JCC (Jewish Community Center), PRSA’s Northeast District Conference and PRSA Connecticut Valley Chapter (PRSA-CVC). She is board president-elect for PRSA-CVC and a “40 Under Forty” winner.
Jessica Lyon is vice president of Co-Communications. Her agency experience includes Cubitt, Jacobs & Prosek Communications, where she worked as a senior account executive. She is a PRSA-CVC board member and a member of the MetroHartford Alliance Investor Engagement Committee. A “40 Under Forty” winner, she also is a frequent presenter at conferences, universities and business groups.