We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Integrating Inbound Marketing Into Your Communications Campaigns

Professional Development Workshop Set 1

“Content is king” when it comes to Web-surfing audiences. By developing optimized content relevant to your target audiences via blogs and social media platforms, clients can capture contact information and offer downloadable incentives such as white papers, e-books and toolkits. This inbound, content-driven strategy helps nurture leads and converts them into customers. It also helps public relations firms demonstrate return on investment (ROI) in a very real, tangible way.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Danielle M. Cyr, director of social media and senior PR account manager, Co-Communications

Photo of Danielle M. Cyr Cyr has shared her public relations and social media insights as a presenter for Ragan, Hartford Business Journal, Fairfield County Community Foundation, the Connecticut Association of Nonprofits, the JCC (Jewish Community Center), PRSA’s Northeast District Conference and PRSA Connecticut Valley Chapter (PRSA-CVC). She is board president-elect for PRSA-CVC and a “40 Under Forty” winner.

Jessica Lyon, vice president, Co-Communications

Photo of Jessica Lyon Lyon's agency experience includes Cubitt, Jacobs & Prosek Communications, where she worked as a senior account executive. She is a PRSA-CVC board member and a member of the MetroHartford Alliance Investor Engagement Committee. A “40 Under Forty” winner, she also is a frequent presenter at conferences, universities and business groups.