How to Turn the Agency/Client Relationship Into a Win-Win
Professional Development Workshop Set 1
Sunday, Oct. 14, 3–4:15 p.m.
Room: Salons 10 - 11
Track: Specialization
Hosted by the Counselors Academy.
Finding a “best fit” agency or client is what we all long for, but can’t always achieve. What are the secrets to having a successful agency/client relationship? Hear from top agency executives in this session, put on by the Counselors Academy, about what makes the very best partnerships. In an open and honest dialogue, agency leaders will share their views on how to make the relationship a true win-win.
- Identify characteristics of a “best fit” agency/client.
- Learn how to create a climate of trust that allows innovative thinking and honest exchange between agencies and clients.
- Uncover tips on how to build a cohesive, productive team across both organizations.
- Examine how to manage effectively both the creative and the business aspects of the relationship.
Presenters
Elise S. Mitchell, APR, Fellow PRSA
Elise S. Mitchell, APR, Fellow PRSA, is president and chief executive officer of Mitchell Communications Group. She founded Mitchell Communications Group in 1995 and has led it to become one of the fastest-growing public relations firms in the U.S. As the 2011 PRWeekSmall Agency of the Year, the agency’s client portfolio includes such global brands as Walmart Stores Inc., Sam’s Club, Tyson Foods, Procter & Gamble, Hilton Hotels & Resorts, and J.B. Hunt Transport Services.
Larry Holdren, APR
Partner
PURE Brand Communication
Larry Holdren is a partner at the Denver-based agency Pure Brand Communications, which since its 2003 founding has operated under the model "big brains, small machine." The select, talented team includes disciplines ranging from public relations to user-experience design, all working in concert toward client goals. Pure has propelled notable brands in recent years, including Stetson, the Los Angeles Philharmonic, NCM Fathom and several leading energy companies.
Linda Cohen, APR
Founder and CEO
The Caliber Group, Inc.
Linda Welter Cohen, APR, is founder and CEO of the Caliber Group, a strategic public relations, crisis communications and reputation management firm based in Arizona. With more than 20 years of agency, corporate and nonprofit experience, Cohen counsels organizations and industry leaders on the most effective strategies to build successful brands, reputations and relationships. Cohen is an executive committee member of the PRSA Counselors Academy, an Advisory Board Member of the University of North Carolina's Center for Global Public Relations, and a past chair of PRSA’s Board of Ethics & Professional Standards. Cohen is an expert at creating and maintaining successful agency-client relationships after wearing both “hats” throughout her career.
Mike Neumeier, APR, is a principal of Arketi Group, a public relations and digital marketing firm that is consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies.”