You’re barely off the creative high that came from developing your last wildly successful big idea for your brand. Now the pressure’s on to create something even bigger and better. But you may have fallen away from the authentic brand track in the name of finding the next big idea. Instead of being blinded by the latest shiny marketing object, get back to basics and spark a new movement within your organization.
Geno Church, word-of-mouth inspiration officer, Brains on Fire
Geno Church is the word-of-mouth inspiration officer at Brains on Fire. His clients include Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, the U.S. Office of National Drug Control Policy, Love146, and Rage Against the Haze (South Carolina’s youth anti-tobacco movement). Geno is widely quoted in blogs and traditional print on a regular basis.