Social Media Barometer: Where the Winds of Change Are Taking Us
Professional Development Workshop Set 1
Sunday, Oct. 14, 3–4:15 p.m.
Room: Salons 3 - 4
Track: Tools & Techniques
Beyond Pinterest and the Facebook IPO, what are the emerging trends and issues communicators need to understand? What do recent social business developments do, how do we use them, why are they different or better than what’s already out there, and how will they help me build trusted relationships? Get a “weather report” on the current social landscape and where the prevailing winds of change are taking us.
- Understand how and why the latest social media trends and developments fit into an integrated communications strategy.
- Discuss how the latest innovations fit, expand or break existing models.
- Learn how to ask the right questions when integrating social media into a public relations program.
- Gain a strategic overview of the constantly evolving social media landscape and how that impacts the practice of public relations.
Final Presentation
(Available to registered attendees only. )
Presenter
Martin Waxman, APR, is a principal of Martin Waxman Communications. He blogs at myPalette, hosts the Inside PR podcast, is active on Twitter and other channels, and frequently speaks and lectures on social media. He also teaches social media at McMaster University, and is past president of CPRS Toronto, a member of PRSA Counselors Academy, and their 2012 conference chair.