We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Bad Pitch Blog: Uncovering Great Pitch Secrets and Lies

Professional Development Workshop Set 1

In the social media age, it’s easy to send a single pitch and have that pitch scorned by many. Twice as many people see these bad pitches. Twice as many people can share these mistakes with their own social networks with the click of a mouse. It’s not just being outed; it’s being outed and cached in Google multiple times as people pass these stories around like free lunch coupons. Attendees will walk away with The Bad Pitch Blog’s secrets and lies to better pitches.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenter

Kevin M. Dugan, APR, director, marketing, Empower MediaMarketing

Photo of Kevin M. Dugan, APR Kevin M. Dugan, APR, is director of marketing for Empower MediaMarketing. Advising clients as large as General Electric and Xerox and as small as marketing startups, He has been immersed in digital, social media and content for nearly a decade. Blogging since 2002, he’s best known for The Bad Pitch Blog and is a national source on social media, quoted on CNN, WSJ and more.