The Bad Pitch Blog: Uncovering Great Pitch Secrets and Lies
Professional Development Workshop Set 1
Sunday, Oct. 14, 3–4:15 p.m.
Room: Golden Gate B
Track: Tools & Techniques
In the social media age, it’s easy to send a single pitch and have that pitch scorned by many. Twice as many people see these bad pitches. Twice as many people can share these mistakes with their own social networks with the click of a mouse. It’s not just being outed; it’s being outed and cached in Google multiple times as people pass these stories around like free lunch coupons. Attendees will walk away with The Bad Pitch Blog’s secrets and lies to better pitches.
- Explore the life cycle of the pitch and the critical parts of this process.
- Discover the difference between bloggers and media, and why they need different approaches.
- Understand where many pitches fall apart and get singled out.
- Learn about the key shortcuts to avoid, and how automation can be your friend or your enemy.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Kevin M. Dugan, APR, is director of marketing for Empower MediaMarketing. Advising clients as large as General Electric and Xerox and as small as marketing startups, He has been immersed in digital, social media and content for nearly a decade. Blogging since 2002, he’s best known for The Bad Pitch Blog and is a national source on social media, quoted on CNN, WSJ and more.