Beyond the Logo: Nonprofit Events as a PR Platform
Professional Development Workshop Set 2
Sunday, Oct. 14, 4:45–6 p.m.
Room: Nob Hill A - B
Track: Specialization
Hosted by the Association/Nonprofit Section.
Events are one of the easiest ways to partner with nonprofits, providing the opportunity to market directly to a target audience and build brand loyalty among that audience. They also allow you to engage your employees with the community around them and build your reputation as a socially responsible business. While nonprofit partnerships can be one of the most lucrative investments your business can make, too often, the potential of that partnership isn’t maximized.
- Learn how to get the most out of your sponsorship and achieve more tangible benefits than increased logo recognition.
- Learn how to engage employees in their community through nonprofit partnerships.
- Learn how to build brand loyalty through nonprofit partnerships.
- Gain tips and tools to see the biggest increase in ROI possible.
Session Materials
Presenter
Samantha Swaim is an event strategist and fundraising consultant at Samantha Swaim Fundraising, LLC, with more than 16 years of experience. She designs events that uniquely engage an organization’s support base and ties closely to its mission, bringing about a high level of production that captures both the fun and the funds. She also teaches monthly fundraising classes on how to turn a good event into a great fundraising event.