Listen to Me: The Art of Motivating Clients to Take Your PR Advice
Professional Development Workshop Set 2
Sunday, Oct. 14, 4:45–6 p.m.
Room: Salons 1 - 2
Track: Specialization
Hosted by the Independent Practitioners Alliance.
If a client won’t heed your advice, your reputation may be at risk. Join independent professionals as they discuss how to motivate clients to make prudent public relations decisions that can affect their business — and your reputation.
- Learn how to be a more effective counselor; gain insights on impediments to accepting public relations advice.
- Learn different counseling styles to meet client needs while upholding professional standards.
- Earn the trust of clients and develop other intangible qualities that will enhance their reputation and meet their business objectives.
Moderator
Natalie Ghidotti, APR, is principal of Ghidotti Communications, a public relations consulting firm with clients in health care, retail, banking/finance, professional services and nonprofits. Natalie serves as chairman of PRSA’s Independent Practitioners Alliance, is a member of the PRConsultants Group and is past president of the Arkansas PRSA Chapter.
Panelists
Katie Coates Ageson, APR, is president of PR Projects, and works with clients in education, land development, water and wastewater management, the nonprofit sector, and cities and government agencies. She helps her clients obtain approval for their projects and meet EPA requirements for public information campaigns. She serves as chair-elect of PRSA’s Independent Practitioners Alliance, secretary of the Western District board of directors, and is past president of the Orange County Chapter.
Nathan K. Hokama, APR, is a principal at Strategic Communication Solutions. He provides issues management, crisis and emergency communication, litigation support, and media relations, community relations, internal communication, and marketing communications support. Hokama is co-chair of membership for the Independent Practitioners Alliance, member of the Counselors Academy, and past president of the Hawaii Chapters of PRSA and IABC.