Sunday, Oct. 14, 4:45–6 p.m.
Room: Golden Gate B
Track: Tools & Techniques
A pre-emptive public relaltions strategy is essential in helping clients build their reputation, and to protect, defend and preserve reputation during crisis events. Since Google is now the go-to source for information, public relations professionals need to know how to manage search results and direct information seekers to the right links.
James Alexander, CEO/founder, Vizibility, Inc.
James Alexander is founder and chief executive officer of Vizibility Inc., the world’s first mobile business card platform for small, medium and large organizations. He was involved in two other successful startups and served as a product management executive at Adobe Systems prior to founding Vizibility.
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, president, Lukaszewski Group Division at Risdall McKinney Public Relations
James Lukaszewski, ABC, APR, Fellow PRSA,CCEP, is chairman and president of The Lukaszewski Group, division of Risdall McKinney Public Relations. He is a national practice leader in communications strategy and strategic counseling, and a well-known American crisis manager.