Converging Worlds: Navigating the New Integrated Communications Environment
Professional Development Workshop Set 3
Monday, Oct. 15, 10–11:15 a.m.
Room: Salons 1 - 2
Track: Strategies
In this era of endless communications avenues, vehicles and techniques, danger looms large for many public relations practitioners. If you’re a mid-level practitioner eager to move beyond discipline-specific silos, this interactive session will help you discover, blend and deploy a broad range of traditional and emerging disciplines that will have executives applauding, employees engaged, customers buying and competitors trembling.
- Understand ways that top organizations are blending digital and traditional pathways for even more creative and results-bearing programs.
- Formulate surefire ways to measure and share the successes (and failures) of your integrated communications efforts.
- Uncover approaches to capitalize on “white space” opportunities, and reinvigorate “forgotten” techniques and outlets for surprising success.
- Understand ways that top organizations are blending digital and traditional pathways for even more creative and results-bearing programs.
Session Materials
Presenters
Mike McDougall, APR, is managing partner of McDougall Travers Collins. For two decades, he’s been at the forefront of implementing novel approaches to communications, leading teams to ten PRSA Silver Anvils and Awards of Excellence. Prior to returning to corporate consulting in 2011, McDougall was global vice president, Corporate Communications and Public Affairs for Bausch & Lomb Incorporated, and director of Worldwide Public Relations for Eastman Kodak Company.
Nicole Ravlin is a partner and co-founder at PMG Public Relations. She has advised organizations ranging from entrepreneurial ventures to some of the world’s best-known brands. Prior to co-founding PMG, Ravlin held positions at Cone Communications and Giles Communications, and was director of sales and marketing for Topnotch Resort.