Speaking to Diverse Groups: Successful Strategies in Multicultural PR
Professional Development Workshop Set 3
Monday, Oct. 15, 10–11:15 a.m.
Room: Foothill F
Track: Strategies
Companies are comfortable with approaching the larger homogenous market segments, but it becomes challenging when they start venturing into culturally diverse segments. Being the first to establish your brand within these communities goes a long way in gaining long-term brand loyalty. Find out how one Fortune50 company effectively communicates to media and consumers from more than 14 different ethnic backgrounds.
- Gain an understanding of the multicultural communications paradigm in its entirety, beyond just Hispanic and African-American.
- Learn the value of culturally relevant messaging that resonates with specific ethnic groups.
- Distinguish between translations and transcreation of public relations campaigns.
- Understand cultural nuances between seemingly uniform audiences such as Hispanics and Asians.
Session Materials
Final Presentation
(Available to registered attendees only. )
Presenter
Pawan J. Mehra is co-founder and principal of Améredia, Inc., one of the fastest-growing multicultural communications agencies nationwide. Améredia focuses on both larger, well-established ethnic groups such as Hispanics and African-Americans, as well as emerging segments like Asians, Europeans and Middle Easterners.