Going Beyond the Press Kit to Engage Bloggers
Professional Development Workshop Set 3
Monday, Oct. 15, 10–11:15 a.m.
Room: Salons 5 - 6
Track: Tools & Techniques
Put your press kits away. In today’s market, it takes more than just a press release and product sample to get the attention of national bloggers who want to touch and test products to prove their merit. Learn how to work with bloggers on a deeper level, straight from the mouth of a nationally recognized blogger.
- Gain insight into the differences between media relations and blogger relations.
- Discover how to bring influencers into the brand fold.
- Learn how to maximize and measure your success.
Final Presentation
(Available to registered attendees only. )
Moderator
Ashley Walters, APR, is director of Powerhouse Factories’ Word-Of-Mouth Marketing team. She has led social media, experiential and influencer marketing campaigns for clients like Chiquita, Febreze, Rust-Oleum and Shaw Floors, and earned accolades from AdAgefor “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year,” as well as dozens of industry awards from PRSA, PR Weekand WOMMA. She also was the social media correspondent at the 2010 and 2011 PRSA International Conferences.
Panelist
Lisa Bialecki is director of integrated communications at Rust-Oleum, where she oversees traditional advertising, digital and public relations. Prior to joining Rust-Oleum, she was a vice president with Edelman Worldwide.
Presenter
Kate Riley is the editor of Censational Girl, the popular bargain hunting, design and DIY blog whose mission is to let readers pursue diamond style on a dime budget. Riley also writes a weekly design column for Better Homes and Gardens and her work has been featured in DIY Magazine and on the “Nate Berkus Show.”